Our Insights

Everything can change in a moment including how consumers feel about your brand, which is why moment marketing is so important. With 76 percent of consumers interacting with brands or products before stepping foot in a store, marketers need to be savvy about offering the information consumers want, when and how they want it. This…

Newton’s law states that an object in motion tends to stay in motion. The exception to this rule, of course, is when that object is on a website. The Internet is a powerful medium that serves up both static and animated features, elements that shapeshift, travel and defy natural laws to the delight of audiences…

Storytelling is one of the most powerful ways we humans can use to communicate our thoughts and ideas. A great story captures the audience’s imagination. It sticks, and it also sells. In today’s digital age, the narrative landscape is shifting. Branded storytelling is less monologue and more dialogue, favoring engagement over just eyeballs. Stories happen…

Instagram is a great social platform for visual storytelling and building brand awareness. Lindsay Kolowich, Senior Marketing Manager at HubSpot, views Instagram as “a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.”  With 600 million users (62%…

Have you ever been tricked by a website? Most of us can recall when LinkedIn mysteriously bombarded our contacts with emails. Probably the only thing more frustrating than the mass distribution of emails was the mass confusion – why did this happen? As it turned out, LinkedIn utilized tactics to get users to share Google…