NewsCorp wanted to reshape employee perception of benefits for all divisions. The challenge was to merge benefits for Dow Jones, Harper Collins, Wall Street Journal, News America Marketing, and Storyful into one digital experience that would transform what is traditionally underwhelming, into a modern destination that increases awareness and efficiencies. Collaborating closely with teams at News Corp, our agency crafted a multi-channel personalization strategy that allows employees to explore and understand essential benefits efficiently while bringing visibility to lesser known fringe benefits. The result is an easy and enjoyable experience that adds value.