Steve Madden communicates directly with ultra-chic women through fashion forward Report Signature. The brand’s loyal customers want what’s new and on trend when making these value driven purchases. They also want a shopping experience that is intuitive yet enjoyable to use. For creative direction, our strategists decided on a non-traditional layout and editorial style. Our agency concepted several unique pages including the Fans page, where fans and fashion influencers feel like they are part of the brand by submitting photos to get featured on the website. We also crafted the Reporter page, which dynamically pulls in various social media content for visitors while automatically keeping the website updated and relevant. Animated form fields, prominent refinement tools and over-sized product photography all work to keep the focus on the
chic product line and signature look.